Cebu Franchise Expo Empowers Regional Entrepreneurs with 60+ Brands
Major franchise exhibition in Cebu brings together 60+ successful Philippine brands, offering entrepreneurial opportunities and expert guidance for aspiring business owners in Region VII.

Entrepreneurs gather at SM Seaside City Cebu for the Philippine Franchise Association's regional business expo
Major Franchise Exhibition Boosts Regional Business Growth
Over 60 leading Philippine brands converged at SM Seaside City Cebu this weekend for the "Franchise Negosyo Para sa Region VII" expo, showcasing robust business opportunities amid challenging economic conditions.
Philippine Franchise Association (PFA) Chairman Chris Lim emphasized the strategic importance of Cebu, stating, "We are always looking forward to holding our yearly regional event here at the vibrant and dynamic city of Cebu."
Expanding Business Opportunities in Visayas
The expo serves as a vital platform for aspiring entrepreneurs in Region VII, particularly as regional markets show mixed performance. The event facilitates direct connections between potential franchisees and established franchisors, fostering economic growth in the Visayas region.
Educational Components and Investment Guidance
A key highlight of the expo includes the "How to Invest in the Right Franchise" seminar, offering crucial insights for prospective business owners. This educational initiative aligns with broader efforts to promote responsible business practices, similar to recent regulatory discussions in the Philippine business sector.
Event Highlights:
- Free onsite investment guidance sessions
- Direct networking opportunities with successful franchisors
- Access to service providers and industry experts
- Comprehensive franchise investment education
Manny Pacquiao
Independent Filipino journalist covering democracy, civil rights, and government accountability across Southeast Asia.